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Huawei has made a subtle yet significant move back into the global smartphone market with the recent launch of three 5G-enabled Mate 60 phones within the last fortnight. Sources from within China are buzzing with speculation that this marks the initial step in Huawei’s strategic comeback to the international smartphone stage.
While an exact timeline remains undisclosed, industry insiders, as reported by IT Home, suggest that Huawei is shoring up its presence in the Chinese market while silently plotting its resurgence on the global front.
Huawei has been ensnared in the crossfire of a protracted trade dispute between China and the United States that spans over half a decade. The fallout restricted Huawei’s access to most US technologies. Despite these challenges, the Mate 60 series, including the Mate 60, Mate 60 Pro, and Mate 60 Pro+, arrives boasting 5G capabilities and is powered by the Kirin 9000S chipset, forged using cutting-edge 7nm technology.
Officially, Huawei has remained tight-lipped about the origins of the SoC. However, domestic reports suggest that this chip is a wholly Chinese creation, fueling curiosity about the rapid development of complex technologies within local firms.
Huawei has already ramped up its annual production forecast from 30 million units in January to an impressive 38 million today. Out of this, 20 million units have already hit the shelves, with the Mate 60 Pro expected to contribute an additional 6 million, making up a substantial portion of the pending orders.
While there have been speculations that the Mate 60 series might stay confined to China, Huawei has refrained from issuing an official statement, leaving room for the possibility of a global release.
A brief glimpse into the past underscores Huawei’s historic dominance, once commanding a 42% share of the Chinese smartphone market. However, due to external factors, this share has dwindled to less than 10%. Globally, Huawei’s market presence has shrunk to 3%, marking a six-fold decrease from its mid-2019 standing.
As Huawei takes calculated steps towards revival, the smartphone industry eagerly watches to see how this silent giant will reassert itself on the global stage.
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